Hello, Angel Wellness Club 🪽

Have you noticed how suddenly everything seems to be about dopamine?

Dopamine dressing, decor, menus, detoxes.

We seem to have attached the word to almost anything that promises to make us feel better, feel more motivated, or make everyday life a little more enjoyable.

And I actually like that wellness is talking more about pleasure. Angel has always been built around that idea for me: beautiful food, a coffee you look forward to, a space you want to spend time in, movement, people, and small rituals that make an ordinary day feel good.

Dopamine itself isn’t simply a “happiness chemical”, it is closely tied to motivation, learning, anticipation and the effort we’re willing to make for something we value. It helps shape what we pursue, what we repeat and what keeps winning our attention.

This week, I wanted to look at dopamine through that lens: how it shapes motivation, anticipation and reward, but also how all of this shows up in ordinary life.

Hopefully, it leaves us more aware of the things we keep reaching for, and better at noticing the things that genuinely make a day feel good.

With love,
Alina 🪽

We’re officially heading back into our active season at Angel Wellness Club, which also means events are coming back.

We have several ideas in the works, and we’ll start sharing dates and invitations with you soon 🤍 I’ve missed that part of the Club a lot: meeting offline, tasting things together and having proper conversations beyond the newsletter.

This week we’re putting up the construction banner at our new Bali location 🪽

At Dubai Hills, we’re starting to see little breakfast queues on weekends. What makes me happiest is watching how confidently the team manages the rush on their own now. I’m incredibly proud of them and very much looking forward to being back with them in person.

And in Monaco, I’m slowly becoming part of the local wellness and lifestyle scene. A few wellness-event invitations have started coming in, we’re preparing several collaborations, and Angel is becoming a partner to a number of local brands.

Dopamine everything

Dopamine has officially left neuroscience and entered fashion, interiors, food.

There’s dopamine dressing, where the point is to wear colours, prints and pieces that make getting dressed more fun.

Then there’s dopamine decor. The first version of the trend was almost synonymous with maximalism: pink sofas, colourful lamps, wavy mirrors, clashing prints. Now it’s about decorating around personal pleasure rather than a prescribed aesthetic. Your version might be cobalt blue and orange. Someone else’s might be natural wood, one strange lamp and a photograph from a favourite trip.

And then came the dopamine menu. The idea is simple: write down things that reliably give you energy, comfort or enjoyment, so scrolling isn’t the only option your brain remembers when it wants a change of state.

Dopamine has become shorthand for feel-good.
The actual neuroscience is far more interesting, let’s dive into it together 💚

A little reminder for our Premium Members

Every month, your membership includes €8 / 30 AED in Angel credit to enjoy across all Angel Cakes cafés and Angel Wellness Club locations.

One tiny pleasure is already planned 🍵

Bright in flavour, beautiful in colour, and exactly the kind of little ritual that makes an ordinary afternoon feel better🪽

Here’s what’s waiting for you inside the Premium Edition:

🍓 Three feel-good recipes from Alina: glow mousse, hojicha panna cotta with passion fruit and protein pancakes with strawberry sauce

🧠 What dopamine actually has to do with motivation, anticipation and reward

📵 A smarter way to interrupt automatic habits, including the tools and tiny changes we like more than relying on willpower

📖 Our dopamine reading and listening list

🪽 A new community experiment: help us build the Angel Wellness Club dopamine menu together.

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Unlock everything Angel Wellness Club has to offer:

  • €8 / 30 AED monthly bonus credit for Angel Cakes & AWClub
  • 15% cashback at all Angel Cakes cafés
  • 20% off recipe guides by Alina Tutkova
  • A curated weekly wellness newsletter
  • Nourishing recipes by Alina Tutkova
  • Invites to member-only events and tastings